5 Cold Email Templates That Will Generate Warm Leads For Your Sales Team!

Posted by Steli Efti on Wed, Feb 12, 2014

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In our recent blog post titled "Six Simple Steps To Getting Started With Cold Sales Emails" we discuseed the basics of cold emails and offered some simple benchmarks on what results to expect.

Many of you asked us to follow up the piece with some cold email templates so today we want to share 5 cold email templates that will generate warm leads and get you started on the right foot!

Every company of course is different but the below cold email templates and best practices should be a good starting point for most of you.

First, let's talk about the art & science of effective cold email subject lines: 

When it comes to subject lines, follow these guidelines:

  • Use their name in the subject line when it makes sense
  • Make the subject line as specific as possible - the more personal the subject line, the higher the open rate
  • If you wonder if it sounds too much like a ‘marketing email’ then it does sound too much like a marketing email :)
  • Experiment with questions in subject lines 
  • Always deliver in your email what you promise in your subject line ( if the disconnect is too big you're going to get good open rates but bad responses)

Here are 4 cold email subject lines that get open rates of +35%

  1. "Introduction: {Name}" or "Introduction {your name/company} <> {their name/company}
  2. "quick request"
  3. "Trying to connect"
  4. "{name of their company}" 

There are 2 approaches to cold emails used today:

  1. You're emailing someone high up in the organization asking for a referral down to the right person ( aka Cold Calling 2.0
  2. You're emailing the decision maker directly pitching them to sign up/call/meeting/etc 

 Let's get started with 3 cold email templates asking for referrals within the organization:

Cold Email: Referral V1 

Hi [first name],

My name is [My Name] and I head up business development efforts with [My Company]. We recently launched a new platform that [One Sentence Pitch]

I am taking an educated stab in the dark here, however based on your online profile, you appear to be an appropriate person to connect with... or might at least point me in the right direction.

I’d like to speak with someone from [Company] who is responsible for [handling something that's relevant to my product]

If that’s you, are you open to a fifteen minute call on _________ [time and date] to discuss ways the [Company Name] platform can specifically help your business? If not you, can you please put me in touch with the right person?

I appreciate the help!

Best,

Sig

Cold Email: Referral V2

Hi [first name],

I hope I'm not bothering you. Could you please refer me to the person in charge of [Something that's relevant to my product]?

Thanks for your time,

Sig

Cold Email: Referral V3

Hey [first name]

My name is [My Name] and I'm with [My Company Name]. We work with organizations like [Company Name]  to  [insert one sentence pitch].

[One sentence unique benefit].

Could you direct me to the right person to talk to about this at [Company Name] so we can explore if this would be something valuable to incorporate into your events?

Cheers,

Sig

The next referral cold email is a template directly from the team at predictable revenue:

Subject:  Can you point me in the right direction?

Hey [first name],

I'm sorry to trouble you.  Would you be so kind as to tell me who is responsible for [insert your biggest pain point here that resonates with your ideal customer; OR insert function like “sales” or “recruiting”] and how I might get in touch with them?

Thank you,

Sig 

Let's check out 2 cold emails that are using approach #2 and pitching the decision maker directly on the value proposition and next action steps:

Cold Email: Selling V1

Hey [first name],

I hope this email finds you well!  I wanted to reach out because  [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc...].

[Name of Company] has a new platform that will help: (your team at) [Organization Name]. [One sentence pitch of benefits).  We do this by:

-   Benefit/Feature 1

-   Benefit/Feature 2

-   Benefit/Feature 3 [optional]

Let's explore how [name of your software] can specifically help your business.  Are you available for a quick call [time and date].

Cheers,

Sig

Cold Email: Selling V2

Hey [first name],

I hope this email finds you well!  I wanted to reach out because  [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc...].

[Name of Company] has a new platform that will help: (your team at) [Organization Name]. [One sentence pitch of benefits).

I know that [our product] will be able to help [name of your company] [insert high level benefit here].

Are you available for a quick call [time and date]?

Cheers,

Sig

Let us know what you think, and feel free to share your most successful cold email templates in the comments :)

It's not just about which templates you use, but about how you use them.

These cold email hacks will help you to generate more qualified leads faster. Just enter your email address below and we'll send them your way!

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