Nick Persico

Nick Persico

Nick leads the Sales and Marketing teams at Close and has helped hundreds of startups scale their business through the power of sales.

23 posts


ARR vs ACV: Differences in Metrics & Formulas (Annual Contract Value vs Annual Recurring Revenue) for SaaS
Sales Operations

ARR vs ACV: Differences in Metrics & Formulas (Annual Contract Value vs Annual Recurring Revenue) for SaaS

Nick Persico
November 29, 2022
How to Build a Cold Calling List: Techniques, Tips & Why You Shouldn't Buy Call Lists
Sales Outreach

How to Build a Cold Calling List: Techniques, Tips & Why You Shouldn't Buy Call Lists

Are people still cold calling? Yes, because it works. Here's how to build a cold calling list that'll have your sales team closing more deals.
Nick Persico
September 26, 2022
How to List Cold Calling Skills on Your Resume (Free Templates)
Sales Skills

How to List Cold Calling Skills on Your Resume (Free Templates)

Learn the benefits of prominently listing cold calling on your resume, and how to do it in a way that hiring managers will take notice + free resume templates.
Nick Persico
August 18, 2022
Custom Activities: Context is king, so track ALL of the things
Close Features & News

Custom Activities: Context is king, so track ALL of the things

Introducing Custom Activities in Close. All your sales, marketing, and customer success touchpoints can now be brought directly into your CRM!
Nick Persico
October 19, 2020
Optimize your team's sales process with Groups in Close
Close Features & News

Optimize your team's sales process with Groups in Close

Introducing User Groups in Close: A faster way to filter sales performance by individual groups of team members.
Nick Persico
August 17, 2020
Facebook CRM integration: 5 ways to connect your CRM to Facebook
Sales Tools

Facebook CRM integration: 5 ways to connect your CRM to Facebook

A Facebook CRM integration lets you record and manage business conducted on Facebook. Here’s how to keep your team running fast and lean by connecting your CRM to Facebook.
Nick Persico
May 27, 2020
Calendly CRM integration: Powering high performing sales teams
Close Features & News

Calendly CRM integration: Powering high performing sales teams

Calendly makes it easy to schedule meetings with prospects and clients. Pairing it with Close can provide crucial tracking and save your sales reps hours of manual data entry. Here's how to do it.
Nick Persico
May 5, 2020
Personalize your sales process with Contact Custom Fields
Close Features & News

Personalize your sales process with Contact Custom Fields

For years, Close users have been using Custom Fields to customize their accounts and collect key information about their prospects. Today, we’re happy to take this a step further with the launch of Contact Custom Fields.
Nick Persico
April 23, 2020
2 3