New book by Steli Efti & Hiten Shah: From 0 to 1,000 customers and beyond

by Ramin Assemi

If you work on growing a B2B startup—whether as founder, marketer or sales person—grab a free copy of our latest book: From 0 to 1,000 customers and beyond - The 4 steps to scaling your B2B customer acquisition.

It's based on a series of conversations Steli and Hiten had about growing B2B startups from zero to thousands of paying customers. Having both done this repeatedly, with different companies, they started to see patterns emerge.


It's very useful to break down the growth into distinct stages, and realize that each stage requires different ways of growing your business. In this book, you get a practical framework that you can apply to your own startup.

Whether you're self-funded or VC-backed, there's a simple framework for each phase of your startup: getting your first 10 customers, growing from 10 to 100, from 100 to 1,000 and taking it to the next level:

  • When to wing it and when to start building processes
  • What roles to hire for at which point & which metrics to monitor
  • Finding the right customer acquisition channels for the current stage of your business
  • + more

Download your free copy of From 0 to 1,000 of Customers & Beyond now! Schedule 30 minutes to work your way through it and start implementing. We've kept it short and sweet, focusing on actionable things you can do right now to grow your startup even faster.