How to create a sales call script [Free Template]

Posted by Steli Efti on Fri, Jul 05, 2013

How to Create a Sales Phone Script (Free Template)

If you’re doing inside sales you know that a phone call can be an incredibly effective tool to reach out to potential customers and close deals. How do you know that you have a sales pitch that is effective on the phone?

The best way to do that is to prepare and write a structured phone script.

Let’s look at a simple cold call script structure you can use:

#1 Raise curiosity (who is this? why should I care?)

#2 Give context (elevator pitch)

#3 Ask for permission to continue

#4 Ask questions. Learn about their needs. Define if they are a fit

#5 Test close: Price sensitivity, Timeline, etc

#6 Schedule next steps




Hi, my name is___________. I’m calling some startups in the area to find out if they are a good fit for our product/service/beta program.


What we do in a sentence is we provide companies with xyz.


Does this in general sound interesting to you?



What is your current xyz process?

Who are your customers? How do you currently solve xyz?



Test Closing:

We would want to start in X weeks - does this work for you?

The beta program is heavily discounted. It’s going to be $X/day per.

What is the decision making process in your company?



Next Steps

Great. Sounds like this could be a good fit. Let me send you our brochure and schedule a time next week to discuss all your questions etc.

What’s the best email to send you information and the cal invite?

What’s a good time to chat next week?


Cold Calling Phone Script: Download The Template Here

Happy Selling!


Topics: sales scripts

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