If you’re doing inside sales, you know that a phone call can be an incredibly effective tool to reach out to potential customers and close deals. How do you know that you have a sales pitch that is effective on the phone?
The best way to do that is to prepare and write a structured phone script.
Let’s look at a simple cold call script structure you can use:
- Raise curiosity (Who is this? Why should I care?)
- Give context (elevator pitch)
- Ask for permission to continue
- Ask questions. Learn about prospects' needs. Define if they are a fit.
- Test close: discover price sensitivity, decision timeline, etc.
- Schedule next steps
- Hi, my name is___________. I’m calling some startups in the area to find out if they are a good fit for our product/service/beta program.
- What we do in a sentence is we provide companies with xyz.
- Does this in general sound interesting to you?
- What is your current xyz process?
- Who are your customers?
- How do you currently solve xyz?
- We would want to start in X weeks. Does this work for you?
- The beta program is heavily discounted. It’s going to be $X per day.
- What is the decision making process in your company?
- Great. Sounds like this could be a good fit. Let me send you our brochure and schedule a time next week to discuss all your questions, etc.
- What’s the best email to send you information and the calendar invite?
- What’s a good time to chat next week?
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