How to Create a Sales Phone Script (Free Template)

Posted by Phil Freo on Fri, Jul 05, 2013

How to Create a Sales Phone Script (Free Template)

If you’re doing inside sales you know that a phone call can be an incredibly effective tool to reach out to potential customers and close deals. How do you know that you have a sales pitch that is effective on the phone?

The best way to do that is to prepare and write a structured phone script.

Let’s look at a simple cold call script structure you can use:

#1 Raise curiosity (who is this? why should I care?)

#2 Give context (elevator pitch)

#3 Ask for permission to continue

#4 Ask questions. Learn about their needs. Define if they are a fit

#5 Test close: Price sensitivity, Timeline, etc

#6 Schedule next steps

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Opening:

#1

Hi, my name is___________. I’m calling some startups in the area to find out if they are a good fit for our product/service/beta program.

#2

What we do in a sentence is we provide companies with xyz.

#3

Does this in general sound interesting to you?

#4

Qualifying:

What is your current xyz process?

Who are your customers? How do you currently solve xyz?

Etc.

#5

Test Closing:

We would want to start in X weeks - does this work for you?

The beta program is heavily discounted. It’s going to be $X/day per.

What is the decision making process in your company?

Etc.

#6

Next Steps

Great. Sounds like this could be a good fit. Let me send you our brochure and schedule a time next week to discuss all your questions etc.

What’s the best email to send you information and the cal invite?

What’s a good time to chat next week?

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Cold Calling Phone Script: Download The Template Here

Happy Selling!

Steli

    
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