If you're selling or building a SaaS product, you need to become great at demoing your product. Doesn't matter whether you follow the self-serve or the sales-supported SaaS model, you'll need to know how to quickly demonstrate the value your product can provide.
My team and I at ElasticSales have given thousands of product demos for hundreds of venture-backed startups. With Close.io, we're giving lots of demos every single week. I've shared a lot of the lessons we've learned on giving effective product demos in the past.
Now you can find everything I know about giving product demos in one book. Easy to consume, and always at your fingertips when you need it.
This is the no B.S. guide to presenting software like a pro. We'll cover how to:
Ensure prospects actually SHOW UP for your demos
Discover why your demos fail to close the deal
Effectively differentiate yourself from competitors
Custom-tailor your demo to your prospects' needs (with very little time and effort)
Double your demo-win rates
Deal with questions and objections during the demo
Handle product bugs and demo fails like a pro
Giving successful product demos is not rocket science. Anybody can do it—if you've got the right blueprint.