Webinar: Drive sales engagement with triggered emails

by Steli Efti

drive sales engagement with triggered emails

Colin Nederkoorn (CEO of Customer.io) and I did a webinar on automating personal, well-timed emails to close more deals.

Watch the full recording here:

How many follow up emails do you send to each lead?

Most companies fail to follow up on their inbound leads, leaving money on the table every day. Salespeople don't have enough time to chase up on lukewarm leads, especially when there's a new hot prospect who just signed up. It can feel a little bit like you're a cat chasing a laser pointer around a room.

I'm super excited to have teamed up with Colin, who helps small startups and well-renowned brands like The Economist, Shutterstock, Olark and Shopify to set up effective automated email campaigns.

You will learn how to:

  • Create a repeatable system to close more sales
  • Use automation to send personal, well-timed emails
  • Apply examples from well-known B2B and B2C companies to your business

This is followed by an open Q&A session where attendants asks questions on how to apply this to their business.

Here are the presentation slides: