Crystal Williams

Crystal Williams

Sales expert and former Close Marketing Associate, Crystal has spent her career using her communication skills to connect with people and help them achieve their goals.

4 posts


How to follow up with sales prospects in 2019 [1 hour crash course]
Sales Outreach

How to follow up with sales prospects in 2019 [1 hour crash course]

The first call. The first email. The first meeting. Getting the ball rolling is the easiest step but if you don’t have a follow-up plan, you’ve already lost. Why? Because amazing deals and valuable relationships don’t happen on the first try, or even the second or third try.
Crystal Williams
May 10, 2017
Free book: The Follow-up Formula: How to Get Everything You Want by Doing What Nobody Else Does
Sales Outreach

Free book: The Follow-up Formula: How to Get Everything You Want by Doing What Nobody Else Does

The follow-up bible has arrived! Grab your free copy of The Follow-up Formula: How to Get Everything You Want by Doing What Nobody Else Does.
Crystal Williams
April 26, 2017
NYC Enterprise Sales Forum: Fireside Chat with Steli Efti
Enterprise Sales

NYC Enterprise Sales Forum: Fireside Chat with Steli Efti

Steli recently gave an interview at the NYC Enterprise Sales Forum, a community for B2B sales professionals involved in complex sales cycles. Whether you’re doing enterprise sales or not, you'll still get value out of listening.
Crystal Williams
April 25, 2017
Controlling sales conversations: 3 steps to keep your sales calls on track
Sales Skills

Controlling sales conversations: 3 steps to keep your sales calls on track

Imagine yourself telling a difficult prospect, “You've enlisted my expertise and you've rejected it to go on the way you've been going. I'm not interested in that.” Before you can walk away, the once reluctant prospect is now anxious to do business with you.
Crystal Williams
December 7, 2016
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