One of the biggest challenges in B2B sales is reaching the right person, the person who can:
a. Understand the value your software can provide for their company
b. Make a buying decision
Salespeople and lead generation teams generally waste too much time on this task. Your company can create a lot more high-quality leads in less time by using cold emails based on Aaron Ross’ predictable revenue model.
When we talk to many B2B SaaS startup founders, they get it. They recognize that cold emailing could make their outbound prospecting more effective. But they don’t know how to get started in implementing it into their sales process.
Let's look at these six simple steps to getting started with cold emails.
a. Open rates benchmark: 15–30%
b. Response rates benchmark: 10–30%
The open rates allow you to track the effectiveness of your subject lines while the response rates indicates how effective your email copy is. Learn how to improve your open and response rates by downloading your free copy of Cold Email Hacks.
Try different subject lines and email bodies. Experiment and measure results.
If your response rates are below 5%, you're doing something really wrong. In the 10% range, you're on the right track. Anywhere between 10%–30% you're doing really, really well.
Click below to get our FREE cold email templates:
Check out this webinar recording we did about Sales Email Tactics if you want to dive even deeper into the strategies you need to succeed with cold email lead generation:
Receive actionable sales advice straight to your inbox weekly.