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Sales Outreach
Whether you're cold calling, sending emails, creating follow-up campaigns, or trying out SMS for sales, we've got you covered. Here's a collection of our best resources on sales outreach.
Sales Outreach
15 Best Cold Email Templates (to Generate Better Leads)
Revamp your lead generation—and outreach success—with these 15 cold email templates. Snag compelling CTAs, engaging subject lines, & 7 best practices!
April 12, 2024
Steli Efti
Sales Outreach
38 B2B Cold Calling Tips for Sales Success in 2024
Cold calling is only dead if you want it to be. Learn how sales pros of today are using cold calling tips to make this strategy work in 2024.
December 24, 2023
Ramin Assemi
Sales Outreach
Mock Sales Calls: 10 Step Guide With Tips, Scripts, and Examples for 2024
Mock sales calls help sales reps gain confidence + close more deals. Here's how to do them right.
December 24, 2023
Steli Efti
Sales Outreach
58 Best Sales Email Subject Lines (to Improve Open Rates)
Sales email subject lines work best when they're short, relevant, and personalized. See 58 of the best email subject lines you can use today.
December 21, 2023
Ramin Assemi
Sales Outreach
SDR Email Tips to Increase Your Response Rate
Discover expert SDR email strategies to tackle new challenges, build trust, and significantly boost company revenue.
December 20, 2023
Amy Copadis
Sales Outreach
SMS Deliverability: How to Ensure Your Sales SMS Get Delivered
SMS deliverability is a measure of how many of your sent messages make it to their intended recipients, and can be a critical part of the sales process
December 18, 2023
Victor Ijidola
Sales Outreach
Sales Follow Ups: A Complete Guide to Increasing Your Close Rates
It's easy to focus on the first contact-but the follow up is the key to making sales. Here's how to get it right.
December 16, 2023
Steli Efti
Sales Outreach
Cold Email Tips for 2024: Here's What 20 Sales Leaders Shared on LinkedIn
Discover top LinkedIn cold email tips on one page. Learn real-world tactics from industry leaders for more effective cold emailing.
December 14, 2023
Amy Copadis
Sales Outreach
Is Cold Calling Effective? How Cold Calling Still Works in 2024
Cold calling is one of the oldest forms of marketing, yet not much has changed since it first came about. Read on and see why salespeople still cold call.
December 14, 2023
Steli Efti
Sales Outreach
7 Best Meeting Request Email Templates and Samples in 2024: Examples Included
Wondering how to send meeting request emails that actually convert? Here’s the basic rundown as well as 7 sample meeting request email templates.
December 14, 2023
Steli Efti
Sales Outreach
12 B2B Cold Email Templates & Samples That Win Sales in 2024
Supercharge inside sales with B2B cold email templates! Use curiosity hook, 10X personalization + more for high prospect engagement.
December 13, 2023
Steli Efti
Sales Outreach
Cold Call Conversion Rates: Funnel Metrics & Benchmarks
The average cold call conversion rate is 2%, which sucks. But it's not the whole story. Learn how to improve cold call success rates by looking at the whole funnel.
December 12, 2023
Steli Efti
Sales Outreach
7 Sales Email Signature Examples to Increase Conversions in 2024
Is your sales email signature helping close deals -- or wasting space? Here's how to leverage yours to increase conversions.
December 11, 2023
Helga Zabalkanska
Sales Outreach
20+ Cold Calling Statistics to Improve Your Sales Calls in 2024
Use these cold calling statistics to gain incredible insight and maximize the effectiveness of your sales calls in 2024.
December 11, 2023
Steli Efti
Sales Outreach
The Best Days & Times to Cold Call (Data-Backed) in 2024
The best time to cold call, on average, is 10 am – but the right time can vary. Learn the best time to cold call for your industry and cold calling goal.
December 8, 2023
Chintan Zalani
Sales Outreach
Cold Calling 101: Techniques, Tips + 5 Steps to Start Dialing
New to cold calling? We’re about to dive deep into how to start cold calling, why this is a key sales activity, and tips for successful cold calls.
November 30, 2023
Steli Efti
Sales Outreach
17 Best Cold Email Subject Lines for Higher Open Rates
Win over prospects, build trust from your first touch and close more deals with these tried-and-tested cold email subject lines.
October 10, 2023
Kimberlee Meier
Sales Outreach
How to Write Follow-Up Emails (13+ Templates & Examples)
What makes a great follow up sales email? These 13+ examples and templates will help you master the art of the follow up.
September 4, 2023
Ramin Assemi
Sales Outreach
15 Cold Call Scripts + Templates & Examples to Nail Every Sales Call
Good cold call scripts boost sales rep confidence, engage prospects, and close deals. Get 15 scripts, + templates & examples to nail every call.
August 7, 2023
Steli Efti
Sales Outreach
8 Best Cold Call Opening Lines to Grab Your Prospect’s Attention
Your success rate depends on your cold call opening lines: will prospects decide to stay on the phone? Learn what to say on a cold call + opening lines that work.
August 7, 2023
Amy Copadis
Sales Outreach
What Is Sales Messaging? 6 Steps to Create Your Own and Make It Shine
Developing effective sales messaging involves using the right words to explain how your product can solve your customers' problems. Learn how to make your message stand out.
August 1, 2023
Steli Efti
Sales Outreach
How Often to Follow Up: Follow-up Frequency to Close Deals Instead of Annoying People
Wondering why you can't reach quality prospects with your phone calls or follow-up emails? Learn how often to follow up in sales (hint: it’s more than you think!)
July 26, 2023
Steli Efti
Sales Outreach
Everything You Need to Know about Email Response Rate
Want to level up your cold outreach campaigns? Work to improve your email response rates. That way you connect with more prospects. Here's how to do it.
July 18, 2023
Steli Efti
Sales Outreach
How to Write Breakup Emails for Sales + 4 Breakup Email Templates to Get a Response
The breakup email is one of the most effective follow up email templates you can use when a prospect isn’t responding to your emails.
July 10, 2023
Steli Efti
Sales Outreach
Email A/B Testing Is a Marketing and Sales Superpower: Here’s How to Use It
Learn how to use email A/B testing to supercharge your sales and marketing email campaigns. We’ll cover variables, best practices, set up, and more.
July 6, 2023
Ramin Assemi
Sales Outreach
13 Best Sales Voicemail Scripts to Get Prospect Callbacks
A sales voicemail script helps you nail your next cold outreach call--even if you get their voicemail.
June 26, 2023
Steli Efti
Sales Outreach
Cold Texting for Sales: Do’s, Don’ts, Tips (& Should You Do It?)
Wondering whether to include cold texting in your sales strategy? Be careful—there's a right and a wrong way to do it. Learn how to use cold texting correctly (with examples).
June 15, 2023
Amy Copadis
Sales Outreach
Embedding Images in Emails: Boosts CTR or Kills Deliverability?
Effective email marketing is key to enhancing customer engagement—and closing deals. Discover how to create visually-appealing messages that stand out.
April 17, 2023
Amy Copadis
Sales Outreach
Cold Calling: How to Respond to Prospects Who Say "I Don't Have Time"?
Not sure how to respond when prospects "dont' have time"? Here's what to say next if you want to close the deal.
April 17, 2023
Steli Efti
Sales Outreach
Cold Calling? Here’s Why Your Tonality Matters for Sales Calls
What you say in a pitch will not matter if it’s said unconvincingly. Here’s how to master tonality in sales to better engage prospects and close more deals.
April 10, 2023
Chintan Zalani
Sales Outreach
The Complete Guide to SMS Sales: How Text Messages Can Help B2B Sales Teams Close Deals
Ready to branch out from cold calling and cold emailing? Here's what you need to know about SMS sales strategies--including how to implement it for your brand.
March 30, 2023
Jacob Thomas
Sales Outreach
Does Cold Calling Work in Real Estate?
Realtors that use cold calling are some of the highest paid and most successful due to connecting with quality leads. It's time to start cold calling.
March 29, 2023
Steli Efti
Sales Outreach
BASHO Emails: How to Get Responses from Decision Makers
Want to reach the unreachable? Learn how to build a BASHO email strategy and send cold emails that get responses from decision-makers.
March 16, 2023
Steli Efti
Sales Outreach
The Winning Cold Email Follow-up Plan for Sales Teams
You work hard to generate leads for your sales pipeline by sending out cold emails. But your cold prospects don't respond. Do you know what the best follow-up strategy is?
March 10, 2023
Steli Efti
Sales Outreach
11 Exciting Cold Calling Alternatives to Bring in New Business
Want to avoid cold calling? These 11 amazing alternatives to cold calling will help you bring in business and close more deals this year.
February 28, 2023
Amy Copadis
Sales Outreach
25 Sales Email Tips to Crush Your Quota (+ Templates)
Looking to boost your open and reply rates? Here are our best sales email tips for 2023.
February 14, 2023
Steli Efti
Sales Outreach
8 Best Sales Email Calls-to-Action (CTAs) to Use: Examples & Free Templates
Sending a cold email is like stepping into the ring with your prospect. You might throw a few good punches and win their attention in the first round. But if you don’t keep fighting to the very end, you’re ultimately going to lose.
January 18, 2023
Steli Efti
Sales Outreach
11 Sales Email Templates for Better Outreach: Subject Lines, Calls to Action & Follow-up Advice for Sales Teams
Looking for CRM-ready sales email templates that move sales conversations forward? These proven templates will help you lose more deals.
January 12, 2023
Steli Efti
Sales Outreach
10 Top Cold Email Mistakes Sales Reps Make (and What To Do Instead)
Are you struggling to succeed with cold emailing? These cold email mistakes could be holding you back.
December 20, 2022
Jacob Thomas
Sales Outreach
5 Best Times (and Days) to Send Sales Emails: For Highest Open Rates, Click-Throughs & Conversions
There's no single best time to send a sales email. The right time always depends on your demographics and industry.
December 8, 2022
Danielle Antosz
Sales Outreach
Create the Ultimate Inbound Sales Script: Templates & Tips
A prospect signed up for your product’s trial. But will they become your customer? Here’s an inbound sales call script to sweep your leads off their feet!
December 5, 2022
Chintan Zalani
Sales Outreach
How to Outsource Cold Calling—Your Ultimate Guide
Deciding whether to outsource cold calling isn't easy. Learn the pros and cons of outsourcing, along with key factors that can help determine if your company is a good candidate.
December 2, 2022
Steli Efti
Sales Outreach
Ultimate Guide to Sales Emails: How to Write Sales Emails That Convert
Want to make sure people read your sales emails? Learn how to craft the perfect subject line, build an irresistible pitch, and choose a CTA that will convert.
November 22, 2022
Ryan Robinson
Sales Outreach
14 Steps for Email Warm Up (Before Sending Cold Emails)
When cold email open rates are low, you might wonder if it's due to subject lines – or are other factors at play? Like emails landing in spam.
November 11, 2022
Ruari Baker
Sales Outreach
How to Get Phone Numbers for Cold Calling (6 Smart Ways)
Not sure how to find phone numbers for B2B cold calling? Don’t buy a list! Instead, use these tips to track down cell numbers of decision-makers in your target audience
October 17, 2022
Danielle Antosz
Sales Outreach
10 Best Real Estate Cold Calling Scripts for Real Estate Agents
Want to take your real estate cold calls up a notch? Here's 10 scripts you can customize to fit your business.
October 5, 2022
Amy Copadis
Sales Outreach
7 Benefits of a Business Phone System for Your Business
Having a business phone system improves the efficiency of your communication, increases your company's image, and saves you money.
October 4, 2022
Sam Molony
Sales Outreach
Is Cold Calling Legal? B2B Cold Calling Laws & Regulations
What are the laws and regulations for cold calling? Know the laws you need to follow with b2b sales calls and how to still be effective.
October 4, 2022
Steli Efti
Sales Outreach
How to Build a Cold Calling List: Techniques, Tips & Why You Shouldn't Buy Call Lists
Are people still cold calling? Yes, because it works. Here's how to build a cold calling list that'll have your sales team closing more deals.
September 26, 2022
Nick Persico
Sales Outreach
Cold Calling vs Warm Calling: What's the Difference? (And How to Do Both)
Ah, cold calling vs warm calling. Cold calling is dialing prospects who've never heard of you, while warm calling is reaching out to people who have heard of you.
September 23, 2022
Danielle Antosz
Sales Outreach
What’s Better, Cold Calling or Cold Emailing?
We’ve broken down the pros, cons, and overall effectiveness of both cold calling and cold emailing, so you can take your outreach to the next level.
August 1, 2022
Steli Efti
Sales Outreach
Why is Cold Calling Called Cold Calling? Term Origin & History
Cold calling is a lead generation technique used by salespeople to prospect for new business. Learn what cold leads are and how to nurture them.
July 29, 2022
Steli Efti
Sales Outreach
How to Build Killer Talk Tracks Your Sales Team Will Use (+ Examples and a Free Template)
Sales talk tracks help your reps sound more confident when talking to prospects, and give them all the right answers to questions or objections. Learn the difference between scripts and talk tracks for sales, plus how to build them.
July 21, 2022
Amy Copadis
Sales Outreach
Call Mapping: 7 Steps to Structure Your Sales Calls Effectively
Call mapping is a route you desire your call to take to reach its destination. Learn how to build a call map with intimate customer knowledge.
April 28, 2022
Steli Efti
Sales Outreach
3 essential steps for leveraging explainer videos with sales emails
Explainer videos can be just as effective as plain text as a sales pitch medium. Learn why + how to set it up.
April 22, 2022
Andre Oentoro
Sales Outreach
Cold emailing: Finding the balance between personalization and scale
Your cold email strategy could use some work if: 1. You're sending 10,000 cookie-cutter emails for spam, or 2. You're spending hours hyper-personalizing each message. Find your balance for efficiency and effectiveness here.
January 21, 2022
Samuel Szuchan
Sales Outreach
SMS for business: 9 mind-blowing benefits of texting your customers
The money is in texting. Once it was snail mail, then email, and now? SMS is earning its spot in the sales toolkit. Learn how and why you should include text messaging in your marketing campaigns.
November 25, 2021
Addison Burke
Sales Outreach
Email tactics for customer onboarding
Imagine this: Your target customer signs up for emails and follows the sales funnel all the way to the end without issues. Great, right? Successful customer onboarding doesn't happen by accident. Here are some email tactics that optimize retention.
November 9, 2021
Mia Naumoska
Sales Outreach
8 Email Verification Tips for Outbound Sales Teams
Email verification is vital to your outbound sales strategy. Without taking a few minutes to optimize your data, you may be wasting time, or worse, damaging your sales reputation.
November 4, 2021
Sam Molony
Sales Outreach
25 cold calling memes that are so relatable it’s painful
Let's be honest: Cold calling is painful. Even if you have a great lead list, you still spend most of your time interrupting people in the middle of the day. These cold calling memes will offer some comedic relief for the days when the grind is real.
November 3, 2021
Amy Copadis
Sales Outreach
11 Ways to Overcome Sales Call Reluctance & Build Iron Confidence
Not only noobs suffer from sales call reluctance: even seasoned reps can get anxious before the next dial. Overcome your fear of dialing up prospects today.
October 5, 2021
Steli Efti
Sales Outreach
5 reasons your email outreach campaign is failing you (+ tips to improve)
If you've dismissed cold outreach in the past or aren’t seeing the results you want from your email campaigns, here are 5 common mistakes you could be making and tips you can take to see improvements in your outreach efforts immediately.
September 30, 2021
Jessica La
Sales Outreach
Top 23 cold calling videos you have to watch on YouTube
Are you starting out as a sales rep and want to become a master cold caller? The actionable tactics and live cold calls from professionals in this article have you covered. Watch these cold calling videos to learn the best sales strategies, polish your craft, and close more deals.
August 24, 2021
Steli Efti
Sales Outreach
Top 15 cold calling tips for SaaS sales reps we found on LinkedIn
This curated list of our favorite cold calling tips found on LinkedIn includes ideas from Steli Efti, Sarah Brazier, Armand Farrokh, and more. You’ll learn how to get pumped before cold calling, treat email activity like MQLs, and overcome a fear of cold calling.
July 19, 2021
Amy Copadis
Sales Outreach
Call Barging: 7 Ways Sales Teams Can Use Barging to Close Deals
As a sales manager, barging in on an in-progress sales call can be a stressful experience. But when done properly, call barging can be used as an effective tool and strategy to close more deals.
February 1, 2021
Amy Copadis
Sales Outreach
How I consistently get over 75% cold email open rates
Cold emailing is scary, but it works. After personally sending hundreds of cold emails, I’ll show you the science behind how I consistently get over 75% open rates — with proof!
July 16, 2020
Victor Eduoh
Sales Outreach
19 sales leaders share what they want to see in your first email
As the world starts to emerge from its COVID-induced hibernation, how can you adjust your pitch to your prospects’ new priorities? We asked 19 B2B sales leaders to share their perspective.
June 2, 2020
Amy Copadis
Sales Outreach
Getting the demo: 3 tips for successful email outreach
Any salesperson knows that you want to make it easy for the prospect to take the next move.
January 22, 2020
Steli Efti
Sales Outreach
4 powerful sales outreach ideas that will increase your success rates
I’m going to be honest with you: No matter how great a salesperson you are, you can benefit from some new ideas every now and then.
December 9, 2019
Steli Efti
Sales Outreach
15 best cold calling books to take your sales team to new levels
Most successful sales reps have a wealth of experience with cold calling. They are used to consistent action: qualifying prospects, sending cold emails, booking meetings, maybe following up a couple of times, and finally closing the deal.
December 3, 2019
Steli Efti
Sales Outreach
How to Avoid the "Just Checking in" Circle of Death
Hey there - I’m just checking in on our last conversation… Hey there - I’m just checking in on whether you saw our proposal… Hey there - I’m just checking to see if you had a chance to review our… Ok. We get it. You’re just checking in. But here’s the thing:
September 25, 2019
Steli Efti
Sales Outreach
When should you invest in a predictive dialer?
A predictive dialer makes selling so much more exciting, doesn’t it? Sales teams that have it, have superpowers of sorts—they can close more sales, can reach a wider audience and don’t have to worry about wasting time listening to voicemails or busy tones when making outbound calls.
August 27, 2019
Steli Efti
Sales Outreach
9 ways to improve email deliverability
For all the email marketing haters out there, it's worth noting that recent stats show the ROI on email can be up to 4,400%. That should perk up the ears of even the biggest skeptics.
August 20, 2019
Sujan Patel
Sales Outreach
Sales Script Update
If you’re doing inside sales, you know that a phone call can be an incredibly effective tool to reach out to potential customers and close deals.
April 26, 2019
Steve Tartaglione
Sales Outreach
Here's how you REALLY know if a sales call went well
You hang up the phone… An hour long sales call is now in the books. It was a quality lead you’ve been trying to get time with for a while.
April 23, 2018
Steli Efti
Sales Outreach
How to know when exactly you should contact your prospects
When we talk about sales strategies, it’s easy to obsess over specifics. How to write the best cold email or sales script. Where to find your prospects. How to ask for the close. But there’s one crucial fundamental that so many salespeople ignore: Timing.
April 9, 2018
Steli Efti
Sales Outreach
Sales follow-up text messages: Convert more leads with SMS
The year is 2018 and millennials are dominating the workforce.
March 28, 2018
Steli Efti
Sales Outreach
How to perfect your cold email outreach with Sujan Patel of Mailshake and Evan Santa of Vidyard
Today, we've got a recording of yesterday's value-packed webinar about perfecting your cold email outreach with Sujan Patel (Mailshake), Evan Santa (Vidyard) and Steli.
February 28, 2018
Ryan Robinson
Sales Outreach
This is how you get a reply to your outreach without annoying people
Email outreach can be a powerful too. Much like cold calling, a cold email can unlock massive opportunities. If you craft your emails well, they can be your foot in the door with the Fortune 500 clients you’ve been dreaming of..
February 7, 2018
Steli Efti
Sales Outreach
When a prospect hangs up on you, this is what you need to do
We're so excited about the launch of Close's new Power Dialer that we decided to share more call-related content with you. To learn more about the Power Dialer, read our announcement on the Close blog, or visit our website.
November 29, 2017
Steli Efti
Sales Outreach
5 smart secrets to crafting an email that always gets opened
There’s a simple checklist I use before pressing send on every outreach email.
August 29, 2017
Steli Efti
Sales Outreach
How to create a sales call script [Free template]
If you’re doing inside sales, you know that a phone call can be an incredibly effective tool to reach out to potential customers and close deals.
August 21, 2017
Steli Efti
Sales Outreach
3 things every cold email should have (backed by research)
Have you ever sent an email and been met with nothing but silence on the other end? Have you ever put in the effort to rewrite an email four or five times and still heard crickets?
June 21, 2017
Ramin Assemi
Sales Outreach
How to follow up with sales prospects in 2019 [1 hour crash course]
The first call. The first email. The first meeting. Getting the ball rolling is the easiest step but if you don’t have a follow-up plan, you’ve already lost. Why? Because amazing deals and valuable relationships don’t happen on the first try, or even the second or third try.
May 10, 2017
Crystal Williams
Sales Outreach
How HouseCall Pro increased their close rate by 15% using SMS
Roland Ligtenberg and his team at Housecall Pro have been using SMS as a critical part of their sales process for some time. We had their team participate in our closed SMS beta to provide that same honest and direct feedback our product team has always relied on.
January 18, 2017
Nick Persico
Sales Outreach
Get 457% More Replies to Sales Emails With the 1, 2, 3 Email Hack
Any great salesperson knows that you want to make it as simple as possible for your prospect to take the next step. Yet, so many reps send out sales emails that make their prospects do all the heavy lifting. (Most of the time, prospects won’t. They just delete the email. Opportunity lost.)
November 21, 2016
Steli Efti
Sales Outreach
Improve your sales calls: Feedback that’ll boost the performance of your senior sales reps (Free checklist)
October 19, 2016
Steli Efti
Sales Outreach
3 unusual ways to make your sales emails stand out
Email is the dominant form of communication for salespeople, and with good reason—according to a recent survey, over 70% of people report they would prefer businesses to contact them via email.
February 15, 2016
Steli Efti
Sales Outreach
Why most sales voicemail messages suck
Most sales voicemail messages lack purpose. They usually express no clear intention for the prospect.
November 25, 2015
Steli Efti
Sales Outreach
The fastest way to become a cold calling pro
Want to know what the fastest and most effective way is to become great at cold calling? It’s a simple two-fold approach I’ll share in this post.But before we go into that, let’s dispel some widespread myths when it comes to improving your phone sales skills.
August 24, 2015
Steli Efti
Sales Outreach
The follow up hustle: How I got Gary Vaynerchuk to do an interview
Last year, I interviewed the one and only Gary Vaynerchuk for our blog. To a lot of people, that was a pretty impressive feat, especially because last year we had a much smaller audience, whereas Gary had more than a million followers on Twitter and amazing Facebook page engagement.
August 3, 2015
Steli Efti
Sales Outreach
Behind the scenes of our drip email course
One of our main email drip campaigns is our free Startup Sales Success Course. It's an educational email course for anyone who sells a startup or SaaS product.
March 6, 2015
Steli Efti
Sales Outreach
Short vs long emails: What works best for drip marketing campaigns?
It's common advice that you should keep your emails short, and in most cases, I agree with it. For example, if you're sending out cold emails, be concise and have a clear call to action.
February 23, 2015
Steli Efti
Sales Outreach
How humor affects response rates for follow-up sales emails (we’ve got the data)
I preach the gospel of the follow-up almost every day of my life. I've written an entire book about it. And if you're in sales, you've probably come across these follow-up emails that employ humor to elicit a response. Do they work?
January 28, 2015
Steli Efti
Sales Outreach
Cold call objection: Handling "send me more information by email"
Many sales reps don't even see their prospect's requests to receive some info materials as an obstacle. Early on in a cold call, a prospect will ask, "Can you send me some more information? I'll review it and get back to you."
September 30, 2014
Steli Efti
Sales Outreach
From cold call to $17 billion startup: How Uber got started with sales calls!
Uber is one of the hottest and fastest-growing companies in the world right now, raising their latest round of financing at a reported post $17B valution. They're disrupting an industry that urgently needs it, and they're hugely successful doing so.
June 3, 2014
Steli Efti
Sales Outreach
Successful Sales Call Structure: A 5-Step Process Plan
When selling on the phone, oftentimes sales reps don't understand how to structure a call. If you don’t have the right plan going into a sales call, it’s going to be much harder to close the deal.
February 28, 2014
Steli Efti
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