Do you sometimes wonder which of your marketing efforts have the highest ROI?
It's a question we've been pondering quite a lot. At Close.io, we do a ton of things to promote our sales platform, but we don't really always know which ones are effective and which ones are mostly a waste of time. We have ideas, opinions and theories, but not enough data.
(We thought) we needed analytics!
To remedy this, we planned on installing a super-sophisticated analytics and tracking solution to get a clearer picture of what really drives our signups, to get a better understanding of the customer journey from discovery to purchase.
But we also had our heads down in other activities, because, you know, this is a startup, and in a startup you're never not busy. We perpetually kept postponing the set up of proper tracking magic.
One day, I was talking with my friend Noah Kagan from AppSumo & SumoMe fame, bouncing marketing and sales advice off each other. At one point, he asks me: