Whether you're negotiating with customers, partners or investors - the fundamental rules of every negotiation are the same. It's all about creating agreements between parties with different interests and objectives.
Here's a compilation of negotiation tactics and strategies we're successfully using as a B2B SaaS startup.
You won't find any high-brow advice written by people detached from the action, nor plump bargaining tactics you'd expect of a used car salesman.
You don't need charisma, expensive suits or slick rhetorics to use any of these methods. All that's required of you is the ability to provide value to the other party and the willingness to step out of your comfort zone to get things done.