When selling SaaS products to businesses and enterprises, how can you move the sale ahead when a prospect is stalling? What can you do to accelerate the sale and close the deal sooner?
There are essentially three ways of creating urgency in SaaS sales.
As your product grows and matures, and you offer more value, you'll probably going to increase the price of your product. Many established SaaS companies do this, maybe once a year or sometimes even multiple times a year.
It's a great incentive for them to make a quick buying decision so that they can lock in at the current (lower) pricing.
For instance, when , they gave new sign-ups a chance to beat the price increase if they bought within one week.
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