Failing to find the right audience for your business will guarantee a startup's failure. As founders tend to be fanatical about closing their first customers and hustling their way to initial traction, they need to keep in mind that not all customers are created equal.
If you close deals with customers that ultimately shouldn't be buying your product because their use cases are not a good fit, you will suffer the consequences.
If you put your product in front of the wrong users, you'll bleed customers. When those users get tired of trying to deal with a product that isn't helping them, they will stop trying to figure out your product. They'll cancel their subscription.
And nothing is worse than making changes to please an audience that then disappears. It turns your time and investment into a waste.
Until you have that handful of fanatical customers, you shouldn't focus on scaling your customer base. You're still in exploration mode.
You can capture this information in your favorite sales CRM and manage your sales pipeline more effectively.
Once you know what your customers have in common, you can use that information to recruit more perfect customers. You can make sure that everyone in your sales funnel is likely to use and profit from your product.
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